Australis Pro Audio launches with Lab, Tannoy, Lake, Turbo and Behringer

AUSTRALIS MUSIC GROUP has launched Australis Pro Audio as an integral part of the firm, sharing its General Manager Kurt Schramm, accounting, marketing and logistics functions. Australis gained Lab, Tannoy and Lake brands when TC Group International (owner of the Tannoy and Lab.gruppen brands) was recently sold to Music Group (owner of the Behringer and Turbosound brands). Music Group is rolling out an international strategy (called One Music Group) under which they focus the distribution of all their brands through one company in each territory. Hills Limited (and APG prior) performed well with these brands.

David Kelly (ex Hills and APG) heads Pro Audio sales as Business Development Manager. Nik Buchanan (ex Hills and APG) is Product Manager for Pro Audio Brands. Peter Costello (ex Hills and APG) is Victorian Area Manager – Pro Audio. Ben Ruut (ex Audio Sales and Marketing ASM and before that Australis Music Group) is Product Manager for Behringer.

Australis have also increased resources in their Service Department and Call Centre.