Avid Announces Availability of Pro Tools 12

Avid® has announced that the next generation of the industry-standard digital audio software, Pro Tools® 12, is now available. This release features new flexible licensing options, offering customers the choice to subscribe or buy outright with an annual upgrade plan.

These new options make it easy for users to stay current with future software upgrades and innovations as they are released at no additional charge. Pro Tools 12 delivers on the Avid commitment to deliver more choice to customers for accessing and deploying their tools, a key element of Avid Everywhere™.

With Pro Tools 12, customers will also get access to forthcoming Avid Cloud Collaboration, Avid Marketplace and Avid Artist Community innovations, designed to provide a more efficient, collaborative and profitable connection between artists, media professionals and their audiences.

Avid Cloud Collaboration

Avid Cloud Collaboration is an integrated set of collaboration workflows that makes it easy for groups of artists and audio professionals to work together on the same project. These integrated workflows eliminate the time-consuming manual file management required when relying on generic cloud storage solutions by automatically synchronizing project changes across the group.

Avid Marketplace and Avid Artist Community

The Avid Marketplace delivers a convenient in-app purchase experience to Pro Tools for plug-ins and apps from Avid Connectivity partners, and a community for connecting talent with collaborators, for buying and selling content, and for storing their work.

The Avid Marketplace enables artists and professionals to:

Get plug-ins and apps immediately: With the Avid App Store, artists can find and immediately download the latest plug-ins and applications from Avid Connectivity Partners directly from within their creative tools (available now)

Find new talent and start new collaborations:  With the Artist Community, any media professional and organization can search for the skills and specialties they need on a project find new talent and potential collaborators and start a working relationship (coming soon)

Share their work with the world: The Avid Content Marketplace provides a new channel for artists to monetize their work by sharing it with a wide network of potential purchasers – with all licensing and rights agreements worked out through automatic templates (coming soon)

Store their work and collaborate with other professionals: With Avid cloud storage audio professionals can post sessions to their own cloud storage space and invite others to collaborate on projects (coming soon)

Seventeen additional plug-ins and nine new plug-in bundles are now available in the Avid Marketplace and as in-app purchases in Pro Tools. Pro Tools 12 provides artists with access to the same tools as top industry pros, at an affordable price point, from anywhere in the world via the cloud.

Pro Tools 12 is available now.